Customer groups

This topic explains the role of customer groups.

A customer group is used to create various customer communities for the purpose of loyalty points collecting or redeeming. Like incentive groups, customer groups can be either included in (or excluded from) collection schedules or redemption schedules.

For example, it is possible to create several customer groups and assign them Silver, Gold, and Platinum status. Each group would participate in collection schedules which define different point per dollar value using accelerators or otherwise.