Collection types

This topic explores the three types of point collection schedules: price points, basket points, and quantity points.

There are three different types of collection schedules:

• Price points (PP)

• Basket points (BP)

• Quantity points (QP)

The collection type defines what triggers loyalty value accumulation.

Price points

In price points loyalty collection the trigger is the item’s purchase price. Ultimately, the number of collected loyalty points depends on how much money the customer spends at the store. The points are awarded based on the item’s price. For example, for each $1 get 1 loyalty point.

Basket points

Basket points loyalty collection forces the loyalty program to look at the transaction subtotal. With this type of loyalty collection, the merchant awards the customer with a certain number of points only when the transaction subtotal (basket size – hence the name) reaches a certain value; otherwise the customer receives no points. By gradually raising the basket value over time, the merchant will encourage a higher average ticket. For example, spend $30 – get 10 points; spend less – get no points.

Basket points is per-visit type of loyalty. Basket points collection type can also be used to award customers with points per visit. For example, create a collection schedule of the basket points type, and select $1 as the trigger to award 100 points. That means that each time the customer visits the stores and purchases anything worth more than $1, they will be awarded 100 points.

Quantity points

With quantity points the loyalty points are awarded per item count, over a period of time. For example, buy 1 medium bag of dog food – get 1 point.